"Nike would be content to let Apple sell devices, as long as they would be supportive of the apps. It's likely that an Apple hardware offering would be supportive of the Nike software," Jim Duffy, a Nike analyst with Stifel, Nicolaus & Company, said when speaking with CNET last week. TechCloud 75.7K subscribers Subscribe 58K views 9 years ago This video shows that how you can setup Nike+ FuelBand for the first time and how you can pair it with iPhone 5S. I don't think Apple sees Nike as competitive.
You'll also have to download the application for it which is compatible for Mac and PC users. That relationship has been fruitful, helping Nike enter the wearable market as early as 2006 - with the Nike+iPod shoe-sensor package - with a strong brand partner.Ī partnership, say analysts, would be a no-brainer. Here's a quick video to show how to setup your Nike Fuelband through the website. Apple CEO Tim Cook, who was seen wearing a FuelBand at the company's launch of the iPad Mini in October 2012, sits on Nike's board, and has for the last nine years. Essentially, it will be a incubator for FuelBand successors, as long as they plug in to Nike+, for which Nike is publicly releasing an API this fall.Īs Nike redirects its wearable efforts toward software, it's avoiding the competition from a bevy of new devices that will further crowd the market, namely the Apple "iWatch" and devices running Google's recently unveiled Android Wear operating system, designed exclusively for watches and other wrist-oriented wearables.Īs Apple gets involved, Nike has a potential partner.
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